Pantone of the Year 2020
2020. NEW YEAR, NEW YOU....AND A NEW PANTONE OF THE YEAR!
Each year, the Pantone Color Institute selects a colour based off of trend analysis and identifying colour influences in pop culture. In the printing game, you see a whole lot of Pantones throughout day to day life. Understanding colour for us is second nature now, and imperative to our success, as well as yours!
Each year, the Pantone Color Institute selects a colour based off of trend analysis and identifying colour influences in pop culture. In the printing game, you see a whole lot of Pantones throughout day to day life. Understanding colour for us is second nature now, and imperative to our success, as well as yours!
This years selection is Classic Blue, described as a timeless and enduring hue. The deep blue is intended to be non-aggressive and honest, communicating trust through its colour. The colour might evoke the memory of the night sky at dusk, a bowl of blueberries, or a calm lake in the morning. We could go on and on, but it’s best we give you the explanation on the Pantone of the year from the horses mouth.
“We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by PANTONE 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides an anchoring foundation. A boundless blue evocative of the vast and infinite evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenge us to think more deeply, increase our perspective and open the flow of communication”
- Leatrice Eiseman, Executive Director of the Pantone Institute
To celebrate a new year, and a new Pantone selection, we did what we do best - hand mixed a deep, rich classic blue and put in on a t-shirt! Check it out.
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