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Witly Lingo: Sales & Design


We know some of our industry lingo can sometimes seem like a foreign language. Fear not, we are here to help you become experts so you can understand us, our processes, and exactly what you are investing your time and money into.

Please follow along with the videos below to familiarize yourselves with all things Witly!


Colour: Refers to the amount of colours within a single application of art. For example, when you hear a "3 colour, 1 location" we are referring to a 1 location print, that has 3 colours within the artwork.

Lead-Time: The amount of time between process initiation and completion. For our customers lead-time is the time between a confirmed order and its scheduled pick up or delivery based on our terms and conditions. This varies based on the customer and the product.

Location: Refers to the location at which the application of art would be applied. For example, front, back, sleeve, etc. When you hear "1 colour, 2 location" we are referring to a garment that has 2 locations with 1 colour per location.
OOS: This stands for "out of stock". Unfortunately at times, products our customers request are OOS. We do our very best to keep on top of this!

Preshrunk: The garment or fabric has undergone a shrinking process during manufacturing to prevent further shrinking after washing or cleaning.

Proof: A proof is a preliminary version of your production run. It provides a close representation of how the production will arrive to you. Proofs are created to ensure that yourself and Witly are in complete agreement on the desired outcome before pressing go.
Style: A style is a unique item on your proof, that receives a sequential style number, starting from 1.1. This helps to keep us organized, and serves as a reference point for back and forth discussion. For example, "please move the print on style 1.1 up by 1".

Sewn In Neck Label: The garment has been made with a sewn in label, that sometimes is illegal to remove, or if allowed, can be removed by cutting. This leaves remnants of tag behind.

Tearaway Neck Label: The garment has been made with a tear away label. This label is made from a thin paper-like material that can easily be torn off the garment without ripping the fabric.

Unit: Unit refers to the measure at which we sell our products. For example, the price for 12 units is $10.00 per unit.


Vector File: In simplest terms, vector graphics are created using lines and points instead of pixels. This means that it can be stretched or shrunk to nearly any size without compromising the integrity of the art. The best option available for production!

Bit Map/Raster File: Raster files are composed of the coloured blocks commonly referred to as pixels. An image created on a visual display unit where each pixel corresponds to one or more bits in memory, the number of bits per pixel determines the number of available colours.

DPI: This stands for “dots per inch”. It is a measure of printing resolution that indicates the number of individual dots a printer can produce in a linear one-inch space. If providing bit map images, these are ideally sent at 300 dpi.

Colour Separation:
When you send a screen printer a full-colour image, colour separators then figure out how to break down your image so that it can be printed in layers.
CMYK: Cyan, magenta, yellow, and black or key. A printing process of halftone blending to combine colours for a full range image.

Film/Film Positive: This is the clear piece of “plastic” with your artwork printed onto it in the blackest of black inks.

Knocked Out: Omitted portions of artwork in a design that prevent other colours from printing over top of one another.

LPI: This stands for 'lines per inch". A measurement of printing resolution. A line consists of halftones that are built by physical ink dots during printing to create different tones. LPI is a measure of how close together the lines in a halftone grid are.
SIM: Simulated process uses halftones with up to 11 colours blend to make a full range image. Similar to CMYK but ideally for dark garments as sim is mainly used for halftone under-basing.

Spot Colour: Spot colours are the most common print technique in the industry. It is the act of printing it a solid layer through open areas of the screen mesh, with a stock or mixed colour, which is different to the halftone nature of SIM or CMYK. These designs are usually created through the use of vector graphics programs such as Adobe Illustrator.

Trap: A trap allows you to more easily maintain registration of a graphic when it is broken down into spot colours. It is essentially an overlap of colours to whatever a degree that is tolerable.


We hope we were able to give you some clarity on what your garments go through here at Witly. Please continue following along as we define more Witly related terms. If you have any questions or want to know where to start, we are here to help you!
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